Africa Development Solutions (ADS) Group, a high-impact pan-African multinational with a presence in more than 20 countries, organized the reunion concert of the congolese famous group Wenge Musica 4x4. With this historic event, ADS Group was able to reaffirm its support for not only Congolese music but to use music and culture as a tool for integration.
ADS Group affirms the importance of contributing to the influence of Congolese music and has organized on the occasion of the Independence Day of the Democratic Republic of Congo (DRC), the 30th of June, the concert of reunification of the congolese soukous band, Wenge Musica (also known as Wenge Musica BCBG). After 25 years of separation, their reunification took place at the Stadium of Martyrs and had for vocation to transmit a message of unity, reconciliation, and peace.
At the event, Samba Bathily CEO of Africa Development Solutions (ADS) Group said: "Supporting popular Congolese music and the various African creative and cultural industries is an integral part of our Group's DNA. Music and sports have always united African populations; today rumba, seben, afro beat and ivory rap are dominating the international charts. It is a pride for our group to participate in this concert and to allow the lovers of the Congolese music to find the mythical group Wenge Musica 4x4 ".
It is also a unique opportunity to highlight the richness of Congolese culture and especially its musical heritage after the registration of the rumba in the intangible heritage of UNESCO.
For Amadou Diaby, General Manager of Mansa Music Product: "It is a pride to organize this concert in partnership with the Congolese authorities to pay tribute to the popular music of the country and to say loud and clear that music is the bearer of values of peace and emancipation between peoples”.
The organization of this concert is part of ADS Group's long-standing investment strategy to promote creative and cultural industries in Africa.
It is with this in mind that the group has opened a subsidiary specialized in the sector, Mansa Music Product. The reunification of Wenge Musica 4x4 inaugurated a series of actions carried out by Mansa Music Product in favor of African creative and cultural industries.
About ADS Group
ADS Group (Africa Development Solutions) is a Pan-African multinational company with a deep economic, social and cultural impact. ADS Group designs and implements innovative and sustainable solutions for African businesses and organizations while investing in various strategic sectors of the local economy. Currently present in different sectors such as Finance, Energy, Real Estate & Hospitality, Agriculture, Telecoms, Health, and Education, the group represents more than 700 employees in 18 African countries for an annual turnover of more than 240 million dollars. To learn more: https://adsglobalcorp.com/fr/