In 2023, Sub-Saharan Africa had one billion mobile subscriptions, but only 51% were linked to smartphones, according to the GSMA.

Smartphone shipments in Africa reached 18.4 million units in Q3 2024, showing a modest 3% increase from the same period in 2023. This growth was slower compared to the 24% and 6% growth rates seen in the first and second quarters of 2024, according to data from the Singapore-based market research firm Canalys.

The deceleration is attributed to challenges such as inflation, energy volatility, weak consumer demand, rising operational costs, and infrastructure gaps. 

Looking ahead, Canalys notes that the future of Africa’s smartphone market will rely heavily on governments' and suppliers’ ability to address these structural hurdles. The firm forecasts a cautious 1% growth in smartphone shipments for 2025 and projects a compound annual growth rate (CAGR) of 1% between 2024 and 2028. 

This market slowdown could hinder broadband adoption in Africa, where telecom operators are ramping up investments in 4G and 5G networks, which require compatible devices. At the same time, African governments are accelerating the digitalization of public services to improve accessibility for citizens. Additionally, private startups are introducing various innovative digital services. 

“In the long term, success will depend on forging innovative partnerships among governments, vendors and service providers to balance immediate financial needs with long-term goals,” Canalys stated. “By fostering collaboration, Africa can accelerate its digital transformation, laying the groundwork for a connected, inclusive and economically dynamic future.”