(Ecofin Agency) - MTN Rwanda just introduced a new platform for youth, 16 to 24 years old, named Yolo. 

Yolo offers customized voice and data bundles that aim to improve the telecom experience of the youth on this segment. A marketing campaign entitled “YOLO, Go Be Great” was in fact launched by the firm. Explaining the need for this new service, Gunter Engling, CEO MTN Rwanda said: “Yolo is our way of connecting with the youth that represent about 40 percent of the total population of Rwanda. As MTN, we are dedicating our efforts and resources to help nurture the youth, inspire them and drive them to achieve greatness. Therefore want to invest in developing youth who will be proud of themselves and that Rwanda will be proud of”

According to MTN Rwanda’s marketing director, Yvonne Manzi Makolo, Yolo responds to youth’s need for customized products and for offers which correspond to them. She added that MTN Rwanda, with Yolo, was showing youth how to contribute to the firm’s growth.