Last week, the Tunisian Cell-com phone manufacturer and owner of the Evertek brand has opened a new store in Cote d’Ivoire. Located on the Playce space of the Carrefour de Marcory-Abidjan supermarket will exclusively sell Evertek mobile products. Fruit of a partnership signed in 2015 by Ivorian company Trina International SA and Cell-com Tunisie, the store reflects ambitions announced in 2011 by Cell-com’s CEO, Mohamed Ben Rhouma, regarding export.

The firm’s head who previously boasted of having his products in the duty-free catalogue of 18 airlines in France, Morocco and Lybia, said it planned to implant in Algeria, Senegal, Mali and Cote d’Ivoire. A done deal for Abidjan. Mohamed Ben Rhouma, cited by tekiano.com, said the “new Evertek point of sale, as it generates much activity, will participate to Cote d’Ivoire’s economic and social development”.

Launched in 2006, the Evertek mobile brand currently represents 30% of Tunisia’s market. Under its expansion plans, the firm eyes new territories so as to boost revenues and reputation. Mohamed Ben Rhouma in fact highlighted that the company plans to permanently be in contact with its users in order to produce devices that respond to their needs and with applications conceived by local developers.