(Ecofin Agency) - Mobile operator Airtel Tanzania announced the successful upgrade of its 4G telecom network across the country. This investment, which allowed the company to initiate the "Supa 4G" project, now enables it to offer the population much better quality services on the 700 MHz and 2100 MHz frequency bands. Consumers now have access to Internet speeds above 40 Mbps.

On Tuesday, February 9 in Dar es Salaam, Beatrice Singano, Airtel Tanzania's director of communications, said that with the improved 4G network, the company has once again demonstrated its commitment to providing efficient mobile data and voice services to the people. She also noted that more than 500 cities in Tanzania are already covered by the enhanced network, representing several million people.

Airtel Tanzania's strategy is a response of the company to the strong consumer demand for broadband. It is also an opportunity for the operator to be well regarded by the Tanzania Post and Telecommunications Regulatory Authority (Potraz). Seven months ago, the various telecom operators were fined by the regulator for the poor quality of service.

By raising the quality of its service in Tanzania, Airtel wants to attract new consumers and strengthen its market share. With its 27% market share, Airtel is currently the second-largest telecom company in Tanzania, only 4 points behind Vodacom the leader.

Muriel Edjo