Hong-Kong phone manufacturer Infinix hopes to sell 400,000 of its phones in Morocco this year. The brand established itself in the country last December currently sells 30,000 products each month average there.

“We aim to sell 400,000 units minimum in 2017, which represents 9% to 10% of the market,” said Iktane Boudchiche, Infinix brand manager in Morocco. This would put the smartphone dealer at the second place on that segment which is largely dominated by Samsung (it holds 80% of Morocco’s mobile telephony market according to Gfk).

To achieve its objective, Infinix invests litlle in marketing as compared to its rivals rather focusing on the price-quality ratio of its products. The firm indeed favors low and middle range devices with high performances, with more powerful and stable cameras.

Two years ago, Infinix arrived in Morocco through the Jumia e-commerce platform. After it opened physical stores in the country in 2016, the brand multiplied its sales by four, in five months only. At present, the firm gets 60% of its sales physically and 40% online, in the country. If it succeeds in achieving the projected targets, it would have almost tripled its installed base which currently counts 150,000 units.