The e-commerce giant Jumia is seeking collaboration with Chinese suppliers to increase its revenues.
In an interview with Xinhua on October 15, Sam Chappatte, CEO of Jumia Kenya, said "Chinese companies offer very relevant products for African consumers because they are affordable and of good quality. This was on the sidelines of the launch of the Africa Food Index, a publication that shows the impact of Covid-19 on food trends in Africa, influenced by online food deliveries.
According to Sam Chapatte, Jumia is currently one of the most popular online shopping platforms on the continent because of its reliable and affordable product storage. "We have the infrastructure and technology required to enable Chinese manufacturers to reach their consumers conveniently," he said.
Beyond the low price and good quality of their products, Chinese companies also have a large production capacity that will enable Jumia to effectively meet the needs of the greatest number during this global Covid-19 pandemic, which is driving the growing adoption of online shopping by Africans.
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