(Ecofin Agency) - With Internet connexion improving, Senegal’s e-commerce market keeps growing. Taping into this growth which is fostered by information and communication technologies, a low bankarisation rate in opposition to a high penetration rate for mobile, the start-up PayDunya launched on November 26, 2015, a new Internet-based payment mode for individuals and firms.

PayDunya through its online mobile-adapted payment platform provides people of Senegal an easy way to pay bills for their goods and services online. Internet users can also with it receive payments and sell online, even without having their own websites, this via the Clic and Pay solution provided by the young start-up.

Presently, PayDunya helps Senegalese proceed to secure payments online, via mobile money service Orange Money, e-payment service Joni Joni and Visa/Mastercard/GIM-Uemoa banking cards. The firm said it was in talks with Tigo Cash, Wari and other payment services in order to expand its pool of users. With its secured online payment mode, PayDunya intends in fact to become West Africa’s PayPal.

To achieve this, PayDunya will enter Cote d’Ivoire’s extremely dynamic e-commerce market in October 2016. The start-up trusts that its online payment platform will have an incredible success saying “it is well adapted to African realities”. It gains market shares not only near populations (which are more and more connected to mobile) with low access to bank accounts but with those having the accounts as well.

Muriel Edjo