The e-commerce company Jumia strengthened its presence in Ghana by opening new delivery points across the country. With more than 20 pick-up stations already operational in Accra and Kumasi, the company announced the opening of new stations in Koforidua, Ho, Aflao, and Tamale.

“At these new pick up stations, consumers can pick their orders, know more about Jumia, order and pay directly. We are very committed to ensuring that our consumers enjoy better pricing while saving money on Jumia,” says Lionel Mobi, COO of Jumia Ghana.

The opening of these new points will allow customers to receive their orders faster while saving money. The company is aware that improved delivery time is likely to encourage online shopping, especially during the current coronavirus environment.

Jumia's investment in Ghana reflects the dynamism of this market. As a reminder, the company had decided in 2019 to exit Tanzania and Cameroon because of low profitability. Jumia had indicated that the decision, although not an easy one, would help it focus its attention and resources “where they can bring the best value for money and help Jumia prosper.”