(Ecofin Agency) - MTN Zambia and Kirusa have launched “ReachMe”, a new roaming service for clients travelling out of the country.

According to the two firms’ statement reported by NexTV News Africa, with the new services, clients will benefit from “a drastic reduction in the cost of making and receiving calls whilst outside Zambia" and will have "the ability to use their MTN Zambia number anywhere in the world, even where the operator has no roaming partners".

To do this, the app transforms regular phone calls into Voice over Internet Protocol (VoIP) and uses an active data connection.

"ReachMe is a refreshing innovation that solves a pain point for our frequent travelling audience. This app is an outcome of totally re-thinking roaming and by clever integration with the cloud, drastically minimises our costs thereby allowing us to roll out attractive roaming packages”, said Seun Soladoye, MTN Zambia’s interim marketing manager.