(Ecofin Agency) - Etisalat Misr, the third operator in the Egyptian telecom market in terms of subscribers, launches its activities in the fixed telephony segment.

The new service is launched in accordance with the give-and-take agreement met in 2017 with the regulator. That agreement specified that the introduction of Telecom Egypt, the incumbent carrier, in the mobile telephony segment would also allow mobile operators access to the fixed telephony segment. Telecom Egypt launched its activities in the mobile segment under the WE brand on September 18, 2017.

The new fixed services of Etisalat Misr are connected to the network of Telecom Egypt with which a commercial agreement of many years has been signed. Etisalat Misr spent $11 million to get the license which will help it realise its ambition to become an operator of integrated services. Its goal is now to maximise profits with this new service. To that regard, Etisalat Misr announces an investment between EGP3.5 billion and EGP4.5 billion ($195,265,849 - $251,056,092) to boost the services offered in all segments.

Even though the voice segment remains a promising segment, the telecom company plans to focus particularly on the data market to meet the ever-pressing demand of high broadband consumers. Extending the 4G and ADSL coverage will be the major projects initiated by Etisalat Misr.