• Orange Côte d’Ivoire launched “Ma Box Internet” to enable self-management of fiber services via mobile.
• The app allows users to monitor connections, manage Wi-Fi, pay bills, and handle complaints in real time.
• The operator plans to integrate artificial intelligence to anticipate customer needs and enhance user experience.

Orange Côte d’Ivoire has continued its innovation strategy by launching “Ma Box Internet” on Wednesday, March 25, at its headquarters. The company aims to place customers at the center of its digital experience while anticipating their needs through scalable features.

Hamadou Ouattara, deputy director in charge of fixed internet, presented the application. The company designed the mobile solution to allow fiber subscribers to manage their connection autonomously through the Max It platform. This launch marks a shift in the relationship between the operator and its customers.

The application enables users to diagnose and resolve certain connection issues independently. It allows users to manage Wi-Fi settings, including changing network names and passwords, and activating or deactivating access remotely. In addition, users can track service status in real time, submit complaints, and monitor their resolution.

Subscribers can also view and pay bills, modify service plans, renew subscriptions, test fiber eligibility, and initiate new subscriptions. Furthermore, the platform offers additional services such as QR code-based connection sharing, loyalty programs, and educational content to enrich the user experience.

Previously, customers relied heavily on customer support services or physical agencies to resolve technical or administrative issues. However, an internal assessment showed that customers could handle many tasks independently if the company provided adequate tools.

Orange Côte d’Ivoire developed the application after several months of testing involving technical teams, marketing teams, and pilot customers. The company designed the platform to cover the entire customer journey.

Beyond its current features, Orange Côte d’Ivoire aims to transform the application into an evolving platform. “Because the ambition with Ma Box Internet is to create a platform that will not only manage customer needs but also anticipate them. Because yes, in this application, we will integrate all the benefits of artificial intelligence,” said Hamadou Ouattara.

The company seeks to position customers as active participants in their digital experience while simplifying processes and saving time.

This launch takes place within a broader transformation of the telecommunications sector in Côte d’Ivoire, driven by rising digital usage and increasing demand for high-speed connectivity.

According to the Autorité de Régulation des Télécommunications de Côte d’Ivoire (ARTCI), mobile coverage reached 98.34% for 3G and 93.71% for 4G in 2024. Meanwhile, the country’s fiber optic network extends over 32,780 kilometers, strengthening broadband access.

To serve remote rural areas, Orange Côte d’Ivoire complements its network with satellite solutions through Orange SAT, ensuring continuous connectivity. In parallel, the country operates around twenty public and private data centers.

While the government develops some infrastructure through the Agence Nationale du Service Universel des Télécommunications-TIC and the Société Nationale de Développement Informatique, private players, including Orange Côte d’Ivoire, continue to strengthen the digital ecosystem.

“I will conclude by sharing a conviction: Ma Box Internet will play a key role in improving the experience of our fiber customers. It will also allow us to strengthen our operational efficiency and demonstrate our capacity for innovation, which defines Orange’s DNA,” added Hamadou Ouattara.

Carelle Yourann