• Guinness Ghana Breweries increased net profit nearly tenfold to 334.6 million cedis ($26.5 million) in fiscal 2025, driven by a 52% surge in revenue.

• Beer sales secured more than 50% market share for the first time in over a decade, cementing Guinness Ghana’s leadership.

• Local sourcing reached 69% of inputs, reducing forex risk and strengthening margins.

Guinness Ghana Breweries, the Ghanaian unit of French brewer Castel, reported a historic net profit of 334.6 million cedis ($26.5 million) for the fiscal year ending June 30, 2025. The result represents a ninefold increase from 34.7 million cedis ($2.7 million) recorded in the prior year.

Revenue rose 52% to nearly 3.6 billion cedis ($285.6 million), supported by a 15.4% increase in sales volumes.

Managing Director Frédéric Feraille credited the strong performance to an expanded distribution network, which grew from 35,000 to 42,000 outlets, and to intensified brand campaigns such as “Matchday” and “Accravaganza.” He said these initiatives boosted demand across flagship labels like Guinness.

Chairman Félix Addo said the company’s beer portfolio crossed the 50% market value share threshold in Ghana for the first time in more than ten years. “This confirms Guinness Ghana as the clear leader in the beer segment,” he said.

In spirits, Johnnie Walker and Baileys recorded solid growth, while tequila sales surged 293.8%. Ready-to-drink beverages climbed more than 53%, further diversifying the portfolio.

The company contained costs by raising local sourcing to 69% of inputs, which helped reduce exposure to foreign exchange volatility, strengthen margins and support long-term profitability. Operating and tax expenses rose almost 40% year-on-year to 3.26 billion cedis ($259 million), but robust revenue growth offset these pressures.

Addo noted that Ghana’s macroeconomic environment remained volatile. Inflation peaked at 23.8% in December 2024 before easing to 13.7% in June 2025. The cedi depreciated to a record 16.3 per dollar but recovered to 10.35 by June 30. The central bank’s benchmark rate fell to 25%, still high but down from earlier levels.

“These dynamics posed headwinds early in the year but created stronger foundations for recovery in the second half,” Addo said.

Looking to fiscal 2026, management said priorities include investing in bottling line efficiency, upgrading the spirits and ready-to-drink categories, expanding local raw material sourcing and reinforcing partnerships with farmers.

Founded in Ghana in 1960, Guinness Ghana remains the market leader despite industry headwinds, supported by the global footprint of parent Castel Group.

This article was initially published in French by Stéphanas Assocle

Adapted in English by Ange Jason Quenum