• New Casablanca-based firm targets M&A, capital raising, and strategic advisory

• Launch reflects rising demand for specialized financial advice in complex deals

• Entry comes as independent firms gain ground in a bank-dominated market

A new independent investment bank has entered Morocco’s financial advisory market, signaling growing demand for specialized dealmaking services. Almar Capital, founded by Amine Alami, officially launched operations on April 6 in Casablanca.

The firm positions itself as an advisory player focused on mergers and acquisitions, capital raising, restructuring, and strategic consulting, serving large corporations and governments. Unlike traditional banks, it operates independently and is not affiliated with a major banking group.

The launch comes at a time of sustained investment momentum in Morocco, driven by solid economic fundamentals and the rising role of private capital. “Morocco is becoming a natural hub connecting international capital, entrepreneurs, and long-term projects,” the firm said in a statement.

In this environment, Almar Capital aims to support executives, shareholders, and institutional investors in navigating complex transactions and strategic decisions. According to its founder, the move responds to a shift in the market, where deals are becoming more sophisticated and execution standards more demanding.

The firm builds on Alami’s experience in financial advisory, including his tenure as head of Moroccan independent investment bank Red Med Capital from 2016 to 2025. He has advised on transactions involving both Moroccan and international groups.

Almar Capital also includes Inasse Aljami, a specialist in deal execution. The firm does not operate as a deposit bank or lender, focusing instead on large-scale advisory mandates.

It enters a competitive landscape shaped by established players. These include CDG Capital, a subsidiary of the state-backed Caisse de dépôt et de gestion, and Attijari Finances Corp, the investment banking arm of Attijariwafa Bank, which has operated for more than 25 years. Other active firms include Upline Group and BMCE Capital, part of Bank of Africa, as well as newer entrants such as Fineopolis Capital, launched in January 2026 as Morocco’s first investment bank focused on ethical and participatory finance.

According to Morocco’s Competition Council, cited by Challenge.ma, independent investment banks have steadily expanded since the 2010s and now account for about 15% to 20% of total transactions. The market was valued at around 25 billion dirhams ($2.6 billion) in 2024, within a broader banking sector still dominated by major institutions such as Attijariwafa Bank and BMCE Capital.

Almar Capital’s entry reflects both the growing complexity of financial transactions and the increasing diversification of advisory firms in Morocco’s evolving financial ecosystem.

Chamberline Moko