(ACTIVA) - As part of its strategic regional partnership with LaLiga, ACTIVA has officially launched the ACTIVA x LaLiga digital platform, an initiative designed to strengthen engagement among football fans across its African markets.

The online landing page features an interactive matching cards game, inviting participants to match LaLiga players with their respective clubs. Every month, four official Puma LaLiga footballs will be awarded, offering an engaging and immersive experience.

Through this digital activation, ACTIVA goes beyond a traditional sponsorship approach by delivering tangible experiences to its communities. Football being one of the most unifying passions across the African continent, this initiative reflects the Group’s strategy to connect its brand with what truly matters to its customers and prospects.

As Official Regional Partner of LaLiga in several African countries, ACTIVA continues to deploy a comprehensive activation plan combining digital initiatives and on-ground actions (fan zones, prediction games, corporate activations) to maximize the partnership’s impact throughout the season.

The platform is accessible via the following link:
https://play.laliga.es/promos/vMbeD24/participations/new

With this launch, ACTIVA reaffirms its commitment to supporting what drives its customers’ passions while strengthening its positioning as a pan-African insurer closely aligned with the cultural realities of its markets.