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Morocco Anchors Chinese Lingerie Maker Hop Lun's First African Foray In New Deal

Morocco Anchors Chinese Lingerie Maker Hop Lun's First African Foray In New Deal
Tuesday, 21 October 2025 17:53
  • Hop Lun acquires three lingerie factories in Morocco
  • Expansion boosts access to EU via trade agreement
  • Marks firm's first manufacturing entry into Africa

Hop Lun, a Hong Kong-based Chinese lingerie maker, said on Friday, Oct. 17, 2025, it signed two deals to buy three factories in Morocco. The deals were concluded with established local manufacturers in the North African country.

The first acquisition involves Tobago, a Moroccan producer of corsetry, lingerie, and swimwear that mainly supplies French and other European brands serving international markets, Hop Lun said in a statement. Founded in 1996, Tobago operates a 32,300-square-foot (3,000-square-meter) factory producing about 1 million garments a year.

The second deal covers the Moroccan operations of French group Chantelle, specifically the Famaco and Atma factories, which together produce around 1.4 million garments annually.

Chantelle, a leading name in luxury lingerie, will continue sourcing from Hop Lun after the transaction closes, the company said. Both acquisitions are expected to be completed in the fourth quarter of 2025.

The three sites, which employ 800 people in total, will give Hop Lun a new manufacturing base in Morocco and easier access to European markets under the Morocco-EU free trade agreement, which grants preferential tariffs to apparel products.

This acquisition reflects our confidence in the strength and potential of the local workforce, and our excitement about the opportunities ahead,” Hop Lun Executive Chairman Erik Ryd said in the statement. “Morocco offers a dynamic platform for growth, and we’re committed to investing in its future.”

Hop Lun, which operates production sites in Bangladesh, China, and Indonesia, manufactures products for several international brands as well as its own labels.

Since its 2022 acquisition by Platinum Equity, the investment firm owned by U.S. billionaire Tom Gores, Hop Lun has bought three women’s lingerie makers in Bangladesh, China, and the United States. The Moroccan acquisitions mark its first expansion into Africa.

Morocco’s textile and apparel industry employs about 235,000 people, representing 24% of industrial employment, and counts 1,600 companies, according to the Moroccan Association of Textile and Apparel Industries (AMITH). Most of their output is exported to the European Union.

Walid Kéfi

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