• Chinese company Jetty Automotive Technology inaugurated a new automotive cable manufacturing unit in Borj Cedria, Tunisia, on September 8.
• The plant targets a production capacity of 5,000 cable harnesses per day by year-end and expects to create 1,000 direct jobs.
• This investment strengthens Tunisia's position in the automotive sector, diversifying its industrial partners and potentially fostering technology transfers.

In Tunisia, Chinese company Jetty Automotive Technology inaugurated a new automotive cable manufacturing unit on September 8. The facility is located in the industrial zone of Borj Cedria in Ben Arous, a primary industrial hub in Tunis's southern suburbs.

The factory, situated on a 4,600 m² plot with a usable area of 3,870 m², aims to achieve a production capacity of 5,000 cable harnesses per day by the end of the year. According to Fatma Thabet Chiboub, Minister of Industry, Energy, and Mines, the project expects to generate approximately 1,000 direct jobs.

Tunisian authorities view this establishment as an additional step toward building an integrated national automotive value chain. This dynamic could also facilitate international technology transfers and stimulate Tunisian exports. The country has, in recent years, developed a business environment considered attractive, supported by reforms and tax incentives designed to boost foreign direct investments (FDI).

Already hosting several European automotive multinationals, Tunisia now records the arrival of manufacturers from other regions. This diversifies its partners and traditional export markets.

However, this growth in Tunisia's automotive industry also presents challenges, particularly regarding the technical training of the local workforce. The country must equip its workforce with the skills necessary to meet international quality standards.

This article was initially published in French by Henoc Dossa 

Adapted in English by Ange Jason Quenum