The Egyptian government this week unveiled the first batches of locally produced minibuses, marking the relaunch of El Nasr Automotive Company after more than fifteen years of inactivity. Branded “Nasr Star,” the vehicles are manufactured by the state-owned company, a subsidiary of the Holding Company for Metallurgical Industries under the Ministry of Public Business Sector, in partnership with General Motors Egypt.
According to the authorities, the resumption of production was made possible by a comprehensive modernization of industrial lines. The plant dedicated to passenger vehicles underwent a full restructuring and re-equipment, incorporating manufacturing technologies that meet international standards, with the aim of repositioning the company in both the domestic and regional markets.
The minibuses, more than 70% of whose components are locally sourced, are intended for integration into the modern transport system of New Alamein City. This approach is part of the government’s strategy to strengthen urban mobility while improving the quality of public transport services. Beyond this project, local minibus production forms part of a broader effort to develop Egypt’s automotive industry.
In recent years, Cairo has rolled out a range of fiscal, regulatory, and logistical incentives to attract international automakers. This framework has helped consolidate the presence of major groups such as General Motors, Toyota, and Stellantis, as well as several Japanese brands, which view Egypt as a strategic industrial base, particularly for export-oriented activities.
Henoc Dossa
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