(BACKBASE) - Backbase, the leading global Engagement Banking platform provider and Value Digital Services (VDS), a services company with headquarters in Tunis, that supports its clients in the implementation of their digital and data roadmaps, are pleased to announce they have entered a strategic partnership to strengthen their position in the North-African market.

The collaboration further enables Backbase and VDS to leverage their respective technologies and services to accelerate the growth of digital banking across the African banking segments

Building on its roots as a digital native company supporting the digital transformation of BIAT Bank, one of the leading financial institutions in Tunisia, VDS is well placed to tap its unparalleled knowledge of local markets in Tunisia and the whole Northern Africa region.

Together with Backbase's award-winning engagement banking platform, the partnership will help banks to take advantage of new, leading technologies, so they can continue to meet the evolving market and customer demand. In turn, customers will be able to access an extensive range of innovative banking and payment products that meet their existing and future needs.

“Backbase is willing to enter new markets in Africa and to keep on building a customer centric banking world,” Aymen Daoud, Regional Head North and West Africa at Backbase, said. “The Backbase Engagement Banking Platform now has a new anchoring point in a key francophone region. Thanks to our partnership with VDS, we are ready to speed up the deployment of the best of our products to the benefit of local players.”

“We are very proud to partner with Backbase. They have an amazing network of services and outstanding partners all across Africa, and in the wider world,” Ahmed Lasram, Chief Operating Officer at Value Digital Service, said. “With the help of Backbase, we will create even more relevant innovative digital solutions, tailor-made for our customers while reducing implementation costs and time to market.”

About Backbase

Backbase is on a mission to re-architect banking around the customer. We created the Backbase Engagement Banking Platform – a unified platform with the customer at the center, helping banks orchestrate seamless journeys across every stage of the customer lifecycle. Industry analysts Forrester, Gartner, Celent, Omdia and IDC continuously recognize Backbase’s category leadership position. Over 150 financials around the world have embraced the Backbase Engagement Banking Platform - including BIAT, National Bank of Bahrain, Ila Bank, Banque Saudi Fransi, AIB, Barclays, Bank of the Philippine Islands, BNP Paribas, Citibank, Citizens Bank, CheBanca!, Discovery Bank, Greater Bank, HDFC, IDFC First, KeyBank, Lloyds Banking Group, Navy Federal Credit Union, PostFinance, RBC, Société Générale, TPBank, Vantage Bank Texas, Westpac, and Wildfire Credit Union. Backbase is a privately funded fintech company, founded in 2003 in Amsterdam (global HQ), with regional offices in Atlanta (Americas HQ), New York, Boise, Mexico City, Toronto, London, Cardiff, Dubai, Kraków, Singapore, Sydney, Australia and Tokyo

About Value Digital Service

Value Digital Services is a “Digital Native” technology company that provides services in different areas including digitization, Data, Advanced Analytics and AI with a strong focus and expertise in the financial sector. We have a strong track record implementing digital products and solutions aligned with proven best practices and methodologies and according to a Digital Factory type model. We are talent focused company, and we help our partners and clients accelerate their digital transformations and meet the challenges of delivery and implementation. www.value.com.tn