• The EU imported €1.05 billion ($1.2 billion) of Moroccan tomatoes in 2024/2025, up 7%.

• Export volumes to the EU rose 8% to 573,730 tonnes.

• Morocco supplied 70% of all tomatoes imported by EU countries.

Morocco consolidated its position as the world’s third-largest tomato exporter after Mexico and the Netherlands. The country strengthened its presence in the European Union, its main market, and set new export records.

Morocco generated €1.05 billion ($1.2 billion) from tomato shipments to the EU at the end of the 2024/2025 marketing season. Eurostat data show that the revenue increased 7% from the previous season and reached a new peak for the Moroccan industry.

The market expansion stemmed mainly from a rebound in export volumes. Moroccan suppliers shipped 573,730 tonnes of tomatoes to the EU between October 2024 and September 2025, up 8% year on year. The sector returned to growth after a slight slowdown in 2023/2024, when volumes fell 2% to 528,875 tonnes.

Evolution of Shipments to the EU During the 2024/2025 Campaign

France remained the dominant destination for Moroccan tomatoes within the EU. The country accounted for 75.45% of volumes, or 432,931 tonnes, in 2024/2025. Spain followed with 15.57%, and the Netherlands with 8%. Other markets—including Ireland and Germany—also increased their purchases during the period.

Morocco supplied 70% of the EU’s total tomato import volume in 2024/2025, estimated at 819,426 tonnes. The performance underscored the sector’s resilience despite domestic challenges such as drought and labor shortages.

This article was initially published in French by Stéphanas Assocle

Adapted in English by Ange Jason Quenum