• Sadot and Vodacom’s MOTI launch Africa’s first telco-powered farm-to-fork app to cut crop losses and bypass middlemen.
• The Zambia pilot links farmers to buyers with instant M-Pesa payments, AI pricing, and cold-chain logistics in one platform.
• Expansion to Tanzania, Kenya, and Mozambique in 2026 aims to onboard 50,000 growers and boost financial inclusion.

Sadot LLC, global food supply chain company, has entered into a partnership with MOTI, a digital delivery platform working in collaboration with Vodacom, to digitalize agricultural commerce between farmers and businessesnacross Africa. The agreement, announced August 26, will integrate MOTI’s technology-driven platform with Sadot’s agricultural operations.

“This partnership is a stepping stone in the digital transformation of what has historically been a traditional and fragmented agricultural ecosystem,” said Daniel Gabai, CEO of MOTI. “By integrating the MOTI platform with Sadot LLC's supply chain and leveraging our strategic collaboration with Vodacom, we’re enabling thousands of farmers to gain access to new markets, boost revenues, and increase their footprint across the region.”

The initial focus will be on streamlining the distribution and commercialization of wheat, soy, and corn, on its 5,000-acre Zambian farm along with high-value crops such as mangoes and avocados. Over time, the scope will expand to include a broader range of agricultural goods from farmers across the continent.

MOTI’s collaboration with Vodacom will provide farmers with unprecedented access to digital tools for trade, logistics, and direct-to-consumer transactions. Vodacom’s network spans a population of more than 500 million people, while in Tanzania it holds the largest market share, ensuring the partnership’s strong operational foundation.

The partnership is set to digitally connect African farmers directly with consumers and businesses, bypassing middlemen and reducing inefficiencies in the agricultural value chain. Farmers will be able to use the MOTI app for direct sales, product delivery, and access to financial and logistical services.

The initiative marks a milestone for Africa’s agricultural sector, long hindered by fragmented supply chains, high post-harvest losses, and limited market access. In 2022, post-harvest losses in sub-Saharan Africa accounted for 14–18% of total production, according to the African Postharvest Losses Information System (APHLIS). By enabling direct transactions, mobile payments, and streamlined deliveries, the platform seeks to cut waste, boost farmer incomes, and lower food costs for consumers. With agriculture employing over 60% of Africa’s workforce, the impact on smallholder farmers could be truly transformative.

Hikmatu Bilali