Agriculture is the foundation of Africa’s economy, yet smallholder farmers - the majority of the continent’s farming population - struggle with limited access to real-time agricultural information. This gap negatively impacts productivity, food security, and livelihoods. Harnessing digital tools offers a viable solution to bridge this challenge.

Safaricom PLC, in partnership with global NGO Opportunity International, has introduced FarmerAI, an AI-driven chatbot designed to deliver real-time agricultural guidance to smallholder farmers in Kenya’s underserved regions. The initiative was announced on February 6.

“AI is already transforming the world around us, but the impact this technology can have on underserved communities is truly impactful,” said Opportunity International Chief Technology Officer Greg Nelson. “Our partnership, and this new tool, will make agricultural information more accessible, actionable, and equitable for everyone.”

The pilot phase, running through August 2025, aligns with the potato crop cycle and aims to enroll 800–1,000 farmers across key regions by year’s end. FarmerAI will deliver localized insights on weather patterns, fertilizer application, pest control, and market prices, enabling farmers to make informed decisions without relying on field agents.

Unlike traditional extension services, FarmerAI connects directly with farmers via SMS and WhatsApp, leveraging Safaricom’s DigiFarm platform. This approach enhances accessibility and engagement, particularly for farmers in remote areas with limited internet access.

By bridging the digital divide and enhancing food security, Safaricom and Opportunity International are taking a critical step toward strengthening Kenya’s agricultural resilience, boosting smallholder incomes, and driving long-term economic growth.

AI is revolutionizing agriculture by enhancing productivity, optimizing resource management, and helping farmers adapt to climate challenges. The 2024 GSMA report AI for Africa: Use Cases Delivering Impact highlights that nearly 49% of AI applications across Africa are dedicated to the agricultural sector. In Kenya and Nigeria, AI-driven agricultural solutions are especially prevalent, accounting for about half of all AI applications in both countries.

Hikmatu Bilali